Instagram is just a mobile app that enables users to instantly take and/or upload photos and quickly edit them using a unique set of filters and a branded tilt-shift feature (3-D effect) that sets them in addition to the rest. It’s taken off in popularity faster than every other mobile app and is most likely the main reason anyone standing in line next for you at Starbuck’s is going for a picture of the pastry case for no apparent reason. Instagram is addictive and it features a whole nation of iPhone and Android users hooked. And where the public goes, your organization should follow.
If you’re the owner of your company and/or anyone in charge of branding and social media marketing, you need to be privy to the 6 Reasons Instagram is ideal for your organization:
1. Instagram is Instantaneous
There’s no hanging around before you get back to your house or office to take full benefit of Instagram for brand building. Using your iPhone or Android Can I view any private profile on Instagram?, you snap the photo, edit, upload, add a remark (remember to #hashtag keywords), and share from your brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to create a long personal profile one which just setup a brandname page, you are permitted to jump right in as a brandname on Instagram without any consequence. It’s a simple enough setup process.
3. Everyone Comes with an Inner-Photographer
Many business owners are at a loss when it comes to using social support systems to develop their customer base for the most part because they cannot have a means with words or know how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost each one of us feels like we have a skill behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will actually turn you to the Herb Ritts of your product/service content marketing.
4. It Makes Your Brand Look Interesting
This is the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a manner that no other sharing network has been able to complete thus far.
5. Produce a Location Page for Your Business
Google Places and the newest Google+ Local Pages for businesses have proven the importance of having a real location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database enables you to Geotag the positioning the photo was extracted from (i.e. your host to business) which allows it to be added to the positioning page on Instagram. If users are browsing photos centered on location and see a product of yours that appeals in their mind of their area, you may have a new customer. In case a location is not listed, you can include your organization to the Instagram/Foursquare database.
6. It’s Easier to obtain Followers
As you can’t post links on Instagram, the public won’t feel like they’re being bombarded with SPAM when following your brand account. If you frequently post interesting images that feature your product service on Instagram, clients are prone to follow you there than on every other Social Network. It will undoubtedly be easier for you to build brand recognition with a larger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it helps those social support systems grow for you personally as well. The same rules of social network marketing apply though – connect to (comment and “like”) and follow your web visitors FIRST. On Instagram, they really follow back.
Whilst it doesn’t give you the linking opportunities that lots of internet marketers are overly involved with, Instagram is the simplest and most fun-to-use social sharing network out there and it can be quite a tremendous tool in developing your business’ brand persona and in gaining brand recognition together with your online customer base.